A fledgling idea – not satisfied with my arguments or my explanations just yet, but here’s a fledgling attempt:
Business and academia struggle to benefit each other because of their different relationships with the truth.
Academia is, in name, dedicated to the objective search for truth. But objectivity has been taken to mean that you can’t have a vested interest in the outcome of your research – and therefore can’t be seen to have a profit motive. This means that it is very difficult for academics to benefit from the truths they find.
On the other hand, business is, in name, dedicated to the relentless search for profit. But this relentlessness has been taking to mean that you can overlook the truth if the profit potential is great enough. This means that it is inefficient for businesses to benefit from the truth.
The situation gets worse when you combine the two effects outlined above. Academics deride businesspeople for overlooking the truth. Businesspeople deride academics for their unwillingness to make financially-motivated arguments.
But this needn’t be the case. Because truth has value both to academics and businesspeople, and this value is becoming increasingly apparent.
Businesses need to realize that profit models based on untruths are not sustainable, and can do far more damage than just a failing business. This has started to become clearer, but acceptance of the evidence has been slow.
Academics, on the other hand, need to realize the value of the discoveries they make, and that they should be able to benefit from them. At the same time, they must understand that benefiting from a false discovery or an untruth is not sustainable, and can do far more damage than simply ending a research program.
As businesses begin to focus on creating true value and sustainable profitability, they will gain a greater appreciation of the contributions of academics research. And academics must be prepared for this, and react accordingly. They must realize the value of their discoveries and feel comfortable benefiting from them. But they must also reject benefits tied to untruths as unsustainable.
There is a world in which academia and businesses are not seen as being on opposite sides of the fence. And we can get there. But the road is long and we’re only just beginning to walk it.
As I said, rough ideas and a fledgling attempt. All discussion welcome!